L’OREAL PARIS REIMAGINED
IMCAS Paris
Immersive Site
Creative Direction
Narrative & Strategy
UX/UI Design
SkinCeuticals Skin was an immersive digital experience set to launch at IMCAS 2024 in Paris, designed for L'Oreal SkinCeuticals, a luxury skincare brand. The experience playfully reimagined and enhanced Parisian landmarks (Arc de Triomphe, Eiffel Tower, and Louvre Pyramids) with the brand’s skincare products and treatments to showcase the effectiveness of integrated skincare. The objective was to captivate and educate users on integrated skincare across Paris, showcasing the luxury brand's scientific edge. A clean, minimalistic design was used to focus on the visuals and scientific UI layers.
