adidas (probably) real
Narrative & Strategy
Art Direction
Graphic Design
Art Basel Miami
Adidas set out to explore the boundaries of what’s virtual and what’s real. A showcase of the brand’s presence in web3, (Probably) Real welcomed select guests to the adidas metaverse and debuted their first line of wearables, Virtual Gear. An exclusive exhibition in Miami, (Probably) Real invited holders of ‘Into the Metaverse’ NFTs and partner communities like Bored Ape Yacht Club, Pixel Vault, and Admit One.
Virtual runways, NFT origin artifacts, and interactive AR tech by DRESSX led invitees into the expanding metaverse of adidas. Guests had the opportunity to try on the collection with an AR mirror. FEWOCiOUS made an appearance with live grafitti, Bacardi kept spirits high with an open bar, and Pusha T surprised guests with a closing performance.
